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Plans, billing and trust

Plans and conversations

What your plan includes, what counts as a conversation, and what happens if you run out.

TideReply has one plan with every feature, billed monthly or yearly. Each plan includes a number of AI conversations. Current prices and the number of conversations included are on the pricing page.

What counts as a conversation

A conversation is one customer thread on the website chat, email, Messenger or Instagram, however many messages it has. It counts once, when the AI sends its first answer.

These don't count:

  • conversations your team handles without the AI
  • tests in the Simulator
  • AI suggestions your team uses for its own replies
  • AI email replies that bounce

When conversations reset

  • Monthly billing: included conversations renew every 30 days from your billing date.
  • Yearly billing: your included conversations are pooled for the whole year, so a busy month can use more.

Included conversations you don't use don't carry over.

If you run out

The AI pauses on new conversations until your next period starts or you add credits. Conversations it already started finish normally. The chat stays on your site and keeps collecting your visitors' questions and email addresses, so your team can reply.

Credits

Credits are extra conversations you buy in packs. They never expire and are used only after your included conversations run out. Buy them under Settings > Billing.

On Shopify

If you installed TideReply from the Shopify App Store, Shopify bills you. Plans and prices are on the app's Billing page. For more conversations, choose a bigger plan there.

Still stuck? Email support@tidereply.com. A real person on our team answers every email.

Updated 23 October 2026